Andrew McFarlane
Digital Producer & Strategist

With his head often burrowed in a laptop and impending carpel tunnel from over mouse-clicking, Andrew is a driven and passionate Digital extraordinaire. With a highly creative, goal-oriented mindset, Andrew’s ability to digitally enhance the most un-digital of campaigns stems from over eight years of digital advertising, marketing and technical experience.

With UQ degree qualifications in Information Technology, Business Information Management plus a bevy of courses recognized by the Australian Advertising Federation, his knowledge could fill a box of USB sticks, and some. Andrew has a wide range of expertise including Digital strategy and execution, Marketing and loyalty, Advertising, Project management, E-Commerce, ECRM, Enterprise solutions and User experience.

A leader of his pack locally, Andrew ventured overseas to work for iris Digital (London) with his prime focus spent on the redevelopment of the Shell Loyalty online platform which spread across 14 markets. Showing the Poms how to get the job done properly, Andrew soon headed the project as the sole Global E-Marketing Manager for 2009.

Not limited to the corporate world Andrew has a strong passion for the music and events industry alike and has worked on a broad range of clients including Shell, ING, Disney, QUT, Radio Rentals, Big Brown Box, Parmalat, QLD Government, FKP, BDO, NSW Fire Service, Wallace Bishop, Triumph, Sunbeam and Variety Children’s Charity.

With a penchant for developing and implementing digital projects within an inch of their life, it is obvious that Andrew is an open minded strategic thinker who thrives on challenging pre-conceptions and lives for innovation.