With the Bailey Nelson store opening only weeks before the James Street Food & Wine Trail, there was no hesitation by their team to approve a campaign designed to drive both brand awareness and also foot traffic into their new store on the day.
The Arcade Creative managed a seven day social media campaign in the lead up to the Food & Wine Trail promoting a giveaway taking place on the day where five pairs of glasses were hidden at the festival, and also inviting people to an in-store party that afternoon. RSVPs were captured through a customised app to start building a local Brisbane database for the brand.
The Arcade Creative deliverables included concept development, graphic design, social media strategy and management, in-store event production and management, photography and managing a promotional team who handed out flyers inviting people to the in-store event and also running the glasses giveaway.
The five hidden glasses were tagged with information about the new Bailey Nelson store and informed the people who found them that they have just won a pair of Bailey Nelson glasses!
It was agreed with our client to take a relaxed approach to the campaign and the event, as the main Brisbane launch will be taking place later this year. The entire campaign was turned around in less than seven days from presenting the concept to delivering the event.