Changing Lanes Laneway Activation

The Arcade Creative partnered with Tonic Architects and QUT Industrial Design Faculty to deliver a showcase competition for QUT design students. Although the weather gods weren’t kind to us that evening, the event was still a huge success, selling over 500 tickets.

Hynes Street in the Fortitude Valley was fully converted into a unique event space, featuring a pop-up bar, music, installations, food stalls and exhibitions, bringing alive Brisbane’s dormant laneway culture and showing just how much a vibrant laneway scene can positively impact a city.

Delivery of services included overall concept development, branding and creative, full programming and entertainment bookings, management of suppliers and stall holders, logistics, production and event themeing and set-up plus all marketing, PR, social media management and post production.

Date: May 2012 Client: Queensland University of Technology