Brisbane City Council engaged in the services of The Arcade Creative to event manage Neon Pop. It involved developing the concept, producing the branding and creative, marketing strategy, entertainment bookings and programming, social media management and post production.
Neon Pop is colourful celebration in the heart of Brisbane City, closing out the annual BrisAsia Festival that takes place in all areas of Brisbane.
Neon Pop celebrates contemporary Asian popular culture and urban life in a celebration that will be electric, energetic and effervescent.
As a free, all-ages celebration of music, dance and culture, The Arcade Creative transformed King George Square into an arena of free entertainment, food stalls and fun – with a giant dance floor & audio-banquet of music; including Pop, Hip-hop and Trance acts for the party loving masses!
Neon Pop will also boast a wealth of activities for all ages; including dance performances, flash mobs, arcade games, photo booth fun and heaps more.