Westfield Chermside Chinese New Year

The Arcade Creative was engaged as the producer of Westfield Chermside’s 2015 Chinese New Year Celebrations.

The three week long campaign consisted of daily kids lantern making workshop in centre; with completed lanterns being added to a giant ceiling rigged dragon installation in the Northern Food Court.

Celebrations then culminated in Westfield Chermside’s first ever “Kung-Fusion Night Market” featuring LED lion dancers, freestyle fire dancers and stilt walkers. The Markets also featured a suite of free activities including palm reading, face painting, Japanese Kohki Therapy and massages. Guests were then entertained by a free firework extravaganza.

The twilight food market also included a variety of food and beverage vendors and live local bands/musicians.

Delivery of services included overall concept development, branding and creative, dragon installation, design/engineering/fabrication/rigging, workshop space, VM/staffing/programming, entertainment bookings, management of all suppliers and stall holders, logistics, workshop registrations/ticketing, production and event management, plus post production.

Check out the photo gallery at the Westfield Chermside Facebook Page.

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Date: February 2015 Client: Westfield Chermside Website: https://www.facebook.com/events/411314062378677/