The Arcade Creative was engaged as the producer of Westfield Chermside’s 2015 Chinese New Year Celebrations.
The three week long campaign consisted of daily kids lantern making workshop in centre; with completed lanterns being added to a giant ceiling rigged dragon installation in the Northern Food Court.
Celebrations then culminated in Westfield Chermside’s first ever “Kung-Fusion Night Market” featuring LED lion dancers, freestyle fire dancers and stilt walkers. The Markets also featured a suite of free activities including palm reading, face painting, Japanese Kohki Therapy and massages. Guests were then entertained by a free firework extravaganza.
The twilight food market also included a variety of food and beverage vendors and live local bands/musicians.
Delivery of services included overall concept development, branding and creative, dragon installation, design/engineering/fabrication/rigging, workshop space, VM/staffing/programming, entertainment bookings, management of all suppliers and stall holders, logistics, workshop registrations/ticketing, production and event management, plus post production.
Check out the photo gallery at the Westfield Chermside Facebook Page.