Westfield OMG! Festival

As part of a student targeting strategy around o-weeks, Westfield Garden City engaged The Arcade Creative to deliver a free mini-music festival in their piazza.

Delivery of services included overall concept development, branding and creative, full programming and entertainment bookings, management of all suppliers and stake holders, logistics, production and event themeing and set-up plus all marketing, PR, social media management and post production.

OMG! came as close to a full size festival as it possibly could with a silent disco, pop up activations by centre retailers, giveaways, DJs, and a full sized festival stage and production set up for a live set by acts such as The Potbelleez, Tenzin, Rave Radio and Silver Sneakerz.

Date: 2012 & 2013 Client: Westfield